The New Year’s just around the corner, so it’s worth knowing social tactics that will promote online growth. Marketing online requires creative, engaging content. The CMI suggests content marketing gets three times more leads than paid search advertising. From this, we know relevant content delivers value that results in engagement. Therefore, Momentum offers top marketing tactics to trigger business growth heading into 2019.
Inbound content tactics
Inbound or ‘branded’ content refers to any material that’s created by a brand for its own purposes. Online growth in 2019 means producing quality content that relates to an audience, whilst maintaining communications. Therefore, tactics such as building a social media presence, blog writing and podcasts are sure to boost hub traffic and engagement. In fact, 43% of B2B marketers say blogging is their most important type of content (Social Marketing Industry report). In addition, 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months (HubSpot). Quality inbound content gives the audience something to talk about and a reason to stick around!
Communication tactics
Quality content won’t cut the cake. Conversing and maintaining communications as a result of that content is vital. Community management will usher consumers further along the purchasing funnel. Responding to both positive and negative comments/reviews will improve transparency and brand image. An improved customer journey will increase the likelihood of a sale. In addition, online chats are an effective tactic for 2019. They allow a depth of connectivity that podcasts, emails and webinars cannot. It may also be worth investing in a chatbot as their commercial uses are quickly growing in popularity. Furthermore, giving back to the community through competitions/giveaways creates an organic buzz, generating brand awareness and engagement!
Quality content supported by community management are top tactics heading into 2019. Boost engagement with creative images and videos. Respond properly to all consumer enquiries, whether positive or negative. Add customer testimonials to the hub/site for social proof, enriching the customer journey and increasing the likelihood of a sale! Check out our testimonials here.
