Reasons for starting podcasts
Two-way comms with audiences adds crucial brand value. Transparency and familiarity are key to building trust. New tech lets us build on this trust. Through consistent engagement and reliable content. Connection is vital. Connectivity through podcasting is growing in popularity. In fact, podcasts are booming in the UK. Ofcom suggests 6 million adults now tune in each week. Around 1 in 5 adults 15-24 tune in. So it’s no doubt podcasting should be a top strategic priority!
Podcasts are the current talking point. Where industry trends, news and hot topics are the focus. Discussions reveal key insights. These deliver valuable learning experiences. Building trust through connectivity. Therefore, we list the top 3 reasons to start:
- Podcasts build trust and connectivity
- Podcasts capture audiences’ attention
- Podcasting positions brands as industry leaders
Strategic power of podcasts
Voice is a strong and emotive tool. Storytelling is key to engaging imagination. In addition to connections and relationships. Radio revolutionised this. Out with the old, in with the new; podcasts now champion storytelling on digital mediums. Why? Podcasts allow one-on-one time with audiences. Immersing listeners with stories. These form deep connections. Of which can be built on; giving value over time.
So how do we measure their success? Apple provide analytics features. Used to track listeners consumption and time spent per device. This gives a good idea of trends. Additionally, podcasters can make strategic choices from metrics. Better content decisions can be made going ahead. In terms of length, format, music etc.
#SocialSessions with Momentum Social
Tune in to our #SocialSessions via #MomentumPodcast every month. As we discuss hot topics in the social media sphere. We keep our finger firmly on the social pulse. So, stay tuned for guest appearances from notable, influential people in the industry. Look forward to reactive, engaging conversation on trending topics. Stay ahead of the curve with the biggest news, every month!