TIE Group’s event activation
We recently teamed up with fellow TIE Group member Ranieri to activate Cricut’s influencer event. Following on from this project, we combined efforts once again. This time, our teamwork applies to a recent project with Buddah Tek. To deliver a professional, quality event in the gaming industry, using multiple marketing techniques. Such as photography and creative design to produce engaging content.
Buddah Tek’s Rover 1
Their new Rover 1 takes portable gaming to another level. Look no further for luxury gaming on the go. The ultra-luxurious gaming station has a patented high-impact chassis. Designed to accommodate the Xbox One S & X, in addition to PS4’s Slim & Pro. Traditionally, these consoles remain stationary. However, the Rover 1 changes the game entirely.
Achieve maximum accessibility on-the-go; simply pop up the built-in Anti-Glare monitor to play anytime, anywhere. In addition, there’s no power adapter needed! It’s powered by the console, via the dual USB giving a true single-outlet solution. On top of that, enjoy the R1 Messenger Bag, built to protect with quality and functionality in mind. For all the specs and juicy details, click this link.
Showcasing the Rover 1
The product was displayed in the SmartTech area of the flagship Selfridges store in Oxford Circus. We assisted Ranieri in activating the event, predominantly capturing the display with product photography. A short interview with Venus, the brand’s founder followed alongside Instagram Stories made specifically for the event.
The trickiest part of the event was to ensure the product stood out amongst the chaos. To do this, all imagery, video and IG Stories were made black/white with a red tint. Creative design in this way improves the visual reception of the product and its engagement.
Given the success of Cricut’s event, our successes continue as we impress both parties to deliver on our promise; of creating and delivering engaging on-site social content.