Supporting Cricut’s influencer event
Recent projects saw us utilise our digital expertise to create and deliver engaging on-site content. This continues in our latest work with fellow TIE Group member Ranieri. We are proud to support them in their recent event activation with home die-cutting machine manufacturers, Cricut.
The Cricut Make-Off
The premise of the event was an influencer gathering to showcase the new Infusible Ink product, which can be found here. Delivering seamlessly smooth, professional-quality transfers. Influencers took part in a series of tasks, showcasing the product’s use on a number of craft objects. They took part in three tasks, with winners being drawn at the end of the day.
Task one, the tutorial, saw them use pens and markers, both in the Maker machine and free hand, to design a T-shirt and EasyPress it onto the mat. The second task, become a pro, saw them use a transfer sheet to cut a design on the Maker and EasyPress it onto a coaster. The third and final task let them go crazy and get creative. They designed a tote bag with matching coasters and T-shirts, using pens, markers and transfer sheets.
Delivering digital excellence
Our service includes providing IG Stories, photography and videography, on-site, on behalf of Ranieri. Delivering professional, engaging content that really captured the event, with both parties admittedly blown away by the amount of content we could generate. The importance of capturing and delivering quality on-site content is paramount for positive brand image. Showcasing a product in real-time is tricky, with all eyes on the prize, it’s vital to draw the audience an authentic picture of the product’s capabilities. It’s safe to say our delivery was crucial and both parties admire our sharp execution.
Our services; content examples
On-site photography and videography allows the posting of content as it happens. Audiences become part of the event when they engage content in real-time. This allows two-way conversation between the brand and its consumers, creating transparency and authenticity. Achieved through immersive IG Stories that capture the action as it unfolds, see examples:
The question is, how can we help you? Our versatile services cover all things social, from videography, to web-development and creative design. Momentum truly is a one-stop social shop and we’d love to discuss your ideas.