As a global tyre manufacturer celebrating its 130th year; 2018 is a momentous one for Dunlop Tyres. In addition to its brand heritage, Dunlop is also celebrating an ongoing, 15-year partnership with the British Touring Car Championship. Therefore, to further the brand’s global reach on social media and to promote its outstanding motorsport pedigree; Dunlop held a four-way tender process, won by thriving social media agency; Momentum Social.
Dunlop Tyres gains Momentum ahead of the 2018 BTCC season
With a foot firmly on the gas ahead of this weekend’s inaugural round at Brands Hatch. Momentum visited the Motorbase performance factory to collect behind-the-scenes content; giving fans exclusive pre-season access to a title-contending team. In addition, the Momentum team provided green screen, video production and live streaming of car unveilings at the Donington Park season launch; reaching 200,000 people on the day at 5x the industry engagement rate.
I fell in love with the British Touring Car Championship as a kid. Now I’m in the paddock, representing the headline sponsor under the Momentum Social banner; it’s a dream come true and a flagship client for our brand.
– Alex Wood, Co-founder Momentum Social
Getting to grips with a champion tyre manufacturer
Dunlop has a proud performance heritage spanning two centuries, providing rubber to almost every motorsport championship across the globe. In addition, the brand provides ultra-high-performance tyres for consumer cars, bikes and trucks. So, in order to ensure its social media performs at equally-high level, Momentum will employ a turnkey social strategy; including day-to-day content creation and media production at major events such as the BTCC and Isle of Man TT.
To demonstrate Dunlop’s long-standing partnerships within motorsport, the Momentum team will delve deep into the paddock, creating personalised hero content with Dunlop riders, drivers and tyre technicians. In order to give fans never-before-seen access into the high-octane world of Dunlop Tyres.
Dunlop is a huge step forward for the Momentum team; to be recognised by a premium global brand for providing social media support is testament to our great work so far. We’re all incredibly excited for the year ahead.
– Jake Cawthorne, Co-founder Momentum Social
Keeping pace with an ever-changing tyre market
As a brand in contention with the world’s top tyre suppliers, Dunlop requires a social strategy that competes with the best. With this in mind, Momentum Social will provide dedicated creative support on brand campaigns and new tyre launches. In order to ensure Dunlop remain at the sharp end of the tyre market in the years to come.
Follow our progress via Momentum Social