Supporting Kwik Fit’s CarFest sponsorship activation
Bank holidays are weekends to enjoy, and that was no different as the Momentum team experienced a super-charged few days at CarFest with Kwik Fit. Tasked with supporting the brand’s sponsorship of the highly anticipated CarFest South event. As headline sponsors of the event, Kwik Fit needed a strong social presence with a mixture of photography & videography at the forefront of the strategy. Capturing the high-octane action on the ‘Kwik Fit track’ helped boost their online exposure and awareness amongst the CarFest audience.
Quality content for a huge occasion
With such huge interest in the event, combined with their respective followings it was imperative to deliver quality content. So the type of messaging and timing was crucial and photo content had to be immersive! Because of this Instagram stories were highlighted as the main source to deliver such content as the channel continues to push the feature.
The action captured includes parades of ‘F1 through history’, featuring cars and drivers past, present and future. In addition, classic cars from notable movies, concept vehicles from across history and supercars of the modern age featured heavily. As well as the standard (yet exciting) drifting and burnouts!
A super-charged event
On top of car performance shows, there was a whole host of entertainment. Such as live music performances from stars such as Rick Astley and Tony Christie. As well as Clubfest, featuring world-class DJs like Russ Cuban and Kate Lawler. Meaning there was never a dull moment!
Social media & photography
Kwik Fit used our expertise in on-event activation to support their sponsorship of a huge event. We shot, edited and posted content on the same day, engaging with the Kwik Fit audience on social media as the action happened. With such versatility in our team and the services we provide, it’s no wonder we’re growing a portfolio of global clients.
So what can we do for you? Our versatility and agile approach to all things digital mean one thing. Momentum is your one-stop social shop. Our ability to deliver professionalism in all things social, from videography to campaign strategy is what makes us unique. Fancy a chat? We’d love to hear from you.