Developing a savvy strategy for SaVsé Smoothies
In 2018, the UK has undergone many industry-wide regulation changes. From; GDPR right through to sugar tax. As a result, many businesses had to change their strategies to react quickly to change; especially in the food and drink sector. In light of this, Savsé began working to change the way smoothies are produced forever; enlisting the help of Momentum Social to tell their story.
SaVsé – Pascalised Pioneers
So, what is HPP? Well, many of you will have seen the headlines; “Smoothies contain as much sugar as a can of Coke”. Now, while this may be true for the pasteurised, heat-processed products produced by a sub-brand of Coca Cola… Savsé chose to change the game; even when they were told it was impossible. Above all, Savsé wanted to create a healthy product, as good as homemade. So, they threw out the rule book and developed a new process.
High Pressure Processing (HPP)
You’ve probably seen the words ‘cold-pressed’ and ‘no added sugar’ plastered over every smoothie bottle nowadays. This is a response to Savsé’s innovation. However, the competition’s core product is still pasteurised using heat to ‘lock-in’ the fruit; ironically this loses much more nutrients than the new HPP method. To clarify, Savsé is the only brand who can shout about producing a whole range using this healthier method; this is where Momentum Social comes in.
Smoothies and Socials
The best way to target a young, trendy demographic? You guessed it. Together with influencer marketing and product photoshoots; Momentum will develop a suite of visually-striking assets to promote Savsé’s core brands on social media. First, focusing on the taste and benefits of cold-pressed smoothies. Then, supporting Europe’s first 100% natural, cold-pressed baby food brand; My First Savsé. By the same token, MFS will aim to educate and support parents with healthy food products for babies.