Why your business needs social.
If you’ve been living under a rock for the past 15 years then maybe all can be forgiven. If not, and your business has been unwilling to use social media, then the big question is why? If your business isn’t taking advantage of social, you’re missing out on reaching half the world’s population, quickly, inexpensively and effectively.
By this point, you’ll probably be setting your channels up. But just in case you’re not let’s look at the many ways in which social media can help you connect, engage, and grow your business.
#1. It’s cost effective.
The majority of social media content can be produced organically, provided you take an intelligent approach. Tailoring your posts to the different social media channels whilst using unique images and videos will help grow your company pages.
But the real ROI is through social advertising. Whatever your business objective, whether it’s increased sales, web clicks or growing your user database: social advertising can do it all. You can learn exactly how here. When considering social advertising, make sure to speak to the experts at Momentum. We’ll look at the approach and take it to the next level.
#2. It builds a brand’s personality.
Social media is a brilliant opportunity for the ‘less exciting’ brands to build an engaging personality online. This active presence, coupled with up-to-date content captivating an audience can increase brand awareness and potentially, attract new customers.
If you don’t enjoy creating social media posts for your audience or simply don’t have the time, we think we know an agency who can do it for you. *Hint hint*
#3. Customer feedback.
Another benefit of social media for business is the ability to reach out to prospects. You can even speak to customers and have interactions with them on almost any network. For some, this will become your first contact with potential customers, so make sure you go the extra mile in helping them. Reply to their queries double quick and above all, make them feel valued.
This will not only help build brand advocacy, but it could lead to social referrals and sales!