Platform updates are fast and frequent, so it’s hard to keep track. In fact, Savvyaps suggests successful apps release 1-4 updates per month! This means noticeable changes to app UI’s, navigation and algorithms. A number of changes can be confusing, in what was a familiar setting. Therefore, we’ll get up to speed, rounding up the latest, noteworthy feature updates whilst highlighting their impact.
Facebook & Instagram
Facebook’s dating service finally arrives in the US, after international testing. It’s said to launch here in the UK early next year. We can assume access to new features. Including added Instagram integration, linking accounts to their profiles, letting users add followers to a ‘Secret Crush’ list. On the other hand, FB updates its News section, highlighting verified accounts to avoid fake stories. In addition, FB’s ad listing got a little easier. We can now boost Marketplace ads, similar to regular ads to show content to more users in the area. Furthermore, Instagram emphasise ‘Saves’ as the new quality metric. In a bid to overhaul ‘Likes’ as the primary metric. We will see Saves become the new indicator of trending content.
We’ve all noticed Twitter’s big redesign. The July overhaul is well received! An upgraded experience that simplifies navigation. However, TW’s hit with some controversy recently after launching their ‘Hide Replies’ feature. Whilst testing commences in the US and Japan, it allows users to hide unworthy replies to their tweets. Although, the reply hides behind an extra click, not a perma-delete.
LinkedIn launches ‘Skills Assessments’, tests that let users develop their professional credibility via the platform. A significant milestone, giving users the tools needed to improve their recruitment and selection process. These short, multiple-choice questions verify users’ knowledge in key areas. A successful global launch proves the feature quite popular.
Here we’ve rounded up the latest platform updates, touching on noteworthy features whilst highlighting their impact. We’ll be back again with the latest rollouts once they drop, so that’s all for now.