Digital marketers are currently strategising for the New Year. Apparently, 83% of all marketers actively pursue social media marketing initiatives. So amongst planning and implementing social strategies for next year, we provide hot tips on how to strengthen them; in line with the latest industry trends. If you’d like to discuss these points further, contact Momentum Social.
Review current social media use
To strengthen social strategy, review current platform use by auditing and reviewing data. Decide if the current platforms are relevant to set goals. Additionally, decide if they’re driving relevant traffic and conversions. Data audits show platform successes and drawbacks. So draw on this data to decide which platforms are most appropriate to deliver value to the audience.
Strengthen social media profiles
Strengthen 2019’s strategy overall by optimising social profiles. Ensure clear graphics are used for profile and header images. In addition, create an accurate bio by using keywords in ‘about’ sections. As well as using working links. The simple details make a huge difference to a brand’s image!
Set realistic goals
After reviewing current social media use and optimising profiles, set realistic goals. Use analytics from audits to set achievable goals based on the current situation. From this, decide how to best proceed. Goals can be as simple as upping or lowering posting frequency across specific platforms.
Create a content schedule
Content marketing is key to social media strategy. Marketing relevant content at the right time is pivotal for engagement. Therefore, creating a content schedule promotes consistency and retention. Publishing reliable, value driven content ensures quality content in a timely fashion.
Use varied content types
With an optimal profile and reliable content schedule in place, strengthen 2019’s strategy using varied content types. Text and image based content are popular and receive good engagement. However, 2019 will see a strong emphasis on video. Therefore, look to use more videos in campaigns, especially across Instagram as Stories and IGTV are popular.
After reviewing current social media use, strengthen platform profiles and set realistic goals. Then, create a content schedule in line with these goals, using varied content types. Finally, record and review key analytics such as impressions and engagement to tailor strategic direction.