AI technology and its commercial uses are ever growing. Chatbots give coded responses; effective in communications and customer service, generating leads and sales. They’re quickly becoming a popular route of engagement between brands and consumers. In fact, Hubspot suggests 47% of consumers would buy items from a chatbot! With Christmas nearly upon us, it’s the perfect chance to implement them to improve engagement and sales. Therefore, let’s discuss why they can help the bottom line this festive season. Check out our latest eBook: The birth of the chatbot, for more information!
Chatbots; communication kings
Chatbots are flexible. They guide consumers along the decision tree or offer a full conversational experience; depending on their level of coding and purpose. Their uses expand over website chat windows and social messengers, providing instant gratification with an always on approach. They’re becoming the preferred route of engagement between brands and consumers. In fact, predictions state their involvement in 85% of brand-consumer interactions by 2020. This is due to their swiftness and efficiency. An always on approach provides clear, instantaneous answers; offering quick gratification. Convenience is key, as Hubspot suggests 57% of consumers are interested in them for their instantaneity.
Chatbot’s best uses
A fine tuned chatbot can be the golden ticket to sales success this festive season. However, coding responses can be tricky. Therefore we recommend their best uses… Christmas revolves around gift giving, so good recommendations can influence purchases. Chatbots can auto-reply and guide consumers down the decision tree, providing gift suggestions with supported images. In addition, a CTA will drive them through the sales funnel. Additionally, coded service information can greatly improve the customer experience. Sending delivery info to consumers before they purchase, with tracking and return details added; creates a seamless transaction. Finally, they’re great for getting a jump-start on post-Christmas marketing. Push notifications are handy, encouraging conversation, whilst promoting sales and products on offer.
Chatbots enhance the purchasing process. They help engagement, communication and sales by improving the customer experience before, during and after purchase. If properly coded, their speed, efficiency and convenient gratification is likely to improve a brand’s bottom line. Thinking of implementing a chatbot this Christmas? Momentum are experts in their coding, so get in touch with us!