Making a case for the Marketing Agency.
With the continual improvements and the growing popularity of social media, it’s becoming more and more apparent that all types of business need a well-rounded marketing strategy. However, many small to medium-sized companies tend to put marketing on the back burner. This leads to disconnected messages and minimal ROI.
Businesses need to understand marketing is more than just a couple of social posts per week. It’s a multi-faceted strategy that requires consistency and originality to be effective. A lot of companies lack the skills, time and resources to maintain a consistent approach. Resulting in bland messages and little awareness. And this is where a marketing agency makes a vital difference.
Social media, digital marketing and media production are now far too complex and important to be handled by the traditional ‘jack-of-all-trades’ Head of Social. However, many businesses can’t afford to hire a person for each position. Furthermore, there’s often not enough work to fill a full-time role for a specialist community manager or ads manager unless you’re Pepsi or Paddy Power. Which is a huge missed opportunity. ⬇️
#1. You’ll save money.
The main question on everyone’s lips is “what’s the price difference?”. It might come as a surprise for you to hear that over time, a marketing agency will be less expensive. How?
You’ll save money having to buy expensive tools needed to run and track campaigns, you won’t have to pay payroll taxes and you won’t have to pay benefits or healthcare costs. On the flip side, if you wanted to build an experienced in-house team you’d have to pay for premium employees with certain expertise, resulting in a huge annual outlay.
Depending on the level of support, a marketing agency can cost on average between £1,000 – £10,000 per month, working out a lot less than a full in-house team.
#2. You’ll have a team of experts.
A great benefit of hiring a marketing agency is having access to their expertise. They’ll know the latest trends, use the latest technology and have the time to use it. They’ll provide a consistency that a small team may not. As well as following best practices that inexperienced marketers may not know of. The bottom line is, you’ll get more knowledge for your money, which increases your opportunities and subsequent ROI.
#3. You won’t have to spend time training an agency.
One of the most time-consuming aspects of hiring an employee is getting them up to speed. A business could spend many months on the training process alone. Once this is finished, you’ll have to spend time managing the employee.
With an agency, however, it’s a lot easier. They won’t take up office space and no training is required. All you’ll have to do is work together to build the agencies knowledge of your business and away you go. The agency will also be to manage themselves internally, enabling you to do what you do best: run your business.