Getting the branding right when managing your social media campaigns is key. Messaging across social platforms with focussed, clear and relatable content ensures it resonates with an audience. Doing so consistently builds trust with them. A by-product of brand trust is more engagement, followers, traffic, leads and sales. Therefore, we discuss the ways and benefits of effectively building brand presence through social. Any queries? Don’t hesitate to get in touch!
Consistency in your voice & creative
The first step to getting your branding right is a consistent messaging voice. This includes the wording and images used on your profiles, as well as post and ad copies. They should all follow one distinct voice. This means your writing style should remain similar across all posts on your social channels. Be it conventional, formal, or a bit of both; pick a style and stick to it in your campaigns. Tone of voice heavily reflects your brand’s image!
Similarly, consistent visuals are important. Stick to your brand’s primary, secondary and tertiary colour scheme. Additionally, use the same fonts in all creative. This will help consumers identify your business through its colour scheme. Regardless of visible logos. As a result, brand awareness improves making it more dependable.
Brand your logo & ensure content is relevant
Visual content is imperative on social media. Images and videos whether short or long-form generate great engagement. Therefore, to get the branding right, label this content with your logo. Using a logo strengthens your social presence and boosts brand awareness. However, if you’re yet to develop a logo, contact Momentum Social. Our in-house experts are well equipped to take your ideas from rendering to reality!
Furthermore, build brand presence by sticking to a topic theme that represents your business. Relevancy is paramount; ensure the content reflects your product/service and gives the audience value. This helps to attract the right customers and develop relationships.
These are a few ways and benefits of building brand presence. Consistency in messaging voice and visual creative is important. Lastly, branding visual content with a logo and ensuring posts are relevant, whilst representing your business is key for success; generating awareness, engagement and developing customer relationships.