We’re seeing a shift in marketing strategy. Digital methods are swiftly overtaking traditional ad avenues. In fact, digital ad spend will surpass traditional by 2020. HubSpot suggests 97% of marketers are currently using social media, however 85% are unsure on the most effective media tools. Social media marketing has the potential to vastly improve brand awareness and sales. Therefore, we clear up any confusion and outline its top 5 benefits. If you’d like to discuss these points further, let’s have a chat!
Awareness & engagement
Social media provides a network to promote a brand’s voice, which benefits recognition and engagement. Marketers can target a broader audience due to social connectivity, with settings in place to narrow ad specifics. Consumers are more likely to engage with digital content as it’s direct and targets their likes and interests. Additionally, actively posting across multiple socials widens audience reach and potential engagement.
Communication & customer retention
Social media provides the tools for marketers to connect and communicate with their audience. Community management is an important part of online marketing. Responding to consumer enquiries is easy through comments and messages. Actively interacting with an audience achieves transparency, generating repeat custom and valuable feedback in the process. Therefore, brand loyalty increases as a by-product of online communication.
SEO & hub traffic
A social media presence will boost a brand’s search engine rankings. Ranking higher for a given set of keywords increases the likelihood of consumers landing on a page. Social networks provide additional paths for consumers to access hub pages, improving inbound traffic. Improved inbound traffic means more leads and conversations; which could generate awareness and sales.
Business analytics & insights
Social media marketing lets marketers analyse the performance of their content. Analytics such as impressions, engagements and reach are all attainable through platform insights. These insights provide invaluable scope that traditional avenues can’t provide. Moreover, the insight data is useful to develop content strategies.
Cost benefits & budgetary constraints
Advertising through social media can be organic or paid. Content can be marketed organically, however the option to pay is available. Paid promotions broaden an adverts reach to generate more leads. With this in mind, paid promotions of £5/£10 somewhat dwarf the huge amounts normally spent through traditional means, such as TV and radio. Therefore, budgetary constraints are of less concern; they’re more manageable.