Twitter (Tw) has made some major moves recently. Cross-posting tweets from Tw to Facebook (Fb) caused a bit of a stir, whilst new policies and certification are introduced. Additionally, Tw hints at two new features; presence and threading, aimed at improving platform use and conversation. Therefore, we take a look at their latest updates, rounding up news that’s newsworthy.
Tweeting via Fb is a great way to continue discussion’s and target a wider audience. It improves overall engagement and social chatter. Tw deleted their app from Fb after they stopped cross-posting earlier this month. This is a result of Fb’s recent API change, stopping third-party apps publishing posts to Fb as the logged-in user. Twitter users are unhappy as their cross-post tweets, published as Fb updates were completely removed.
However since the initial outrage, Fb restored the removed cross-posts, although cross-posting will remain as an unsupported feature. This comes as hard news to those that rely on it to maintain their Fb presence. Sources say Twitter didn’t fully consider the consequences of deleting the app, so the error lies on their side. All impacted users should now be able to see their restored cross-posts.
Twitter policy and certification
Tw announce new policies on political advertising, aimed at improving transparency. Political ad guidelines will combat election interference and false information on social media. The policy surrounds ‘issue ads’, comprised of two categories: Ads referring to an election or elective candidates and ads advocating national legislative issues. Furthermore, the policy will come into effect in the US as of September 30th. Advertisers will need certification, verifying their identity and location in the US. In addition, the Tw timeline and Ads Transparency Centre will highlight issue ads, allowing users to learn more about the ads.
New features; presence and threading
Tw look to introduce new features regarding whose online and more accessible conversation threads. Currently in the testing stage, the ‘Presence’ feature will allow for easier engagement with people currently online. The ‘Threading’ feature will allow conversations to be followed easier; an upgrade from the current ’embed and click-through’ method. Don’t worry, it seems there will be a way to hide ‘online status’ to avoid those awkward DM’s.
Given Tw’s recent activity, the platform looks to be making positive moves to improve its performance, image and user satisfaction.
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