Last week’s #designtips post states video wins over imagery with superior engagement rates. Video is the best performing content type on social media. Especially Facebook, with an executive predicting their platform will be all video and no text by 2021 (Quartz). Additionally, Hubspot suggest 78% of people consume online videos every week, and 55% view them every day. With this in mind, we outline some effective video tips to improve your content strategy.
Consistent quality content
Consistent uploads on a frequent schedule will engage users, keeping them engaged with reliable content. That won’t quite cut it, though. Quality is important too! A key element of videography is the shooting equipment. For example, low megapixel cameras on older smartphones lack cutting edge tech found in newer versions. So, always ensure equipment is optimal for the task at hand. In addition to this, the presentation of content drastically affects its quality. Take our recent project with Buddah Tek as an example. All content’s made black/white with a red tint to improve visual reception and product engagement. So try maintain aesthetics alongside your branding elements to engage people.
Optimal video length
Harness the power of storytelling through optimal video lengths. It’s an effective way to connect with users, building relationships. Storytelling is achieved through longer videos, but it’s important to find a video length that suits your purpose. Different lengths perform better per platform, with varying benefits and drawbacks. Normally, a good rule of thumb is the shorter the better. Around one minute being optimal engagement time, with hyper-short videos between 6-30secs performing well on mobile. However, long-form video enables storytelling, in the form of Facebook Live for example. This can be up to 4hrs long, suggesting 10mins of broadcasting to attract views and shares.
To conclude, make sure your content is consistent, shot for quality and fit for intended purpose. Ensure the video’s purpose is clear with an optimal length, with clear CTAs to convert leads.