Videos are vital to content marketing. Whether hyper-short, short or long-form, videos generate the highest content engagement online. In fact, 72% of people opt for videos to engage with a product/service, when both video and text are available. This suggests they’re a key component to campaign strategy. Therefore, it’s important to implement a video strategy in loom of 2019. With this in mind, we offer tips for creating engaging, professional content. If you’d like to discuss a video strategy, don’t hesitate to get in touch with us.
Videos; creating engaging content
Creating engaging, effective content is tricky. Considering the presentation and target audience is crucial. In addition to which platform it’s going on, as well as budget and timely variants. So, planning ahead is vital to properly engage consumers. To plan ahead, outline an overall goal and objectives to reach that goal. Determine a target audience, as script writing, shooting and editing will vary. This depends heavily on where the content’s going and who to! Additionally, choosing the right background is key. There are two types, real and fake. Real include real life backgrounds and fake involve green screens and curtains; great for consistency, but ensure it’s appropriate for the audience. Don’t worry about fancy shooting equipment; smartphone cameras do the trick. Although, higher quality content requires high quality gear!
Achieving video engagements
Appeal properly to an audience for them to follow a specific CTA. This could be subscribing, following, sharing or buying a product. Appeal to their emotions with good looking content. Achieve this with proper lighting; outdoors on a sunny day, sunrise/sunset and natural light indoors. Film in short takes as it improves post flexibility; get rid of odd takes and reduce choppiness for better videos. To achieve the best engagement, post across Facebook, Twitter, Instagram or YouTube. Optimise video length for chosen platforms. HubSpot suggests Instagram is roughly 30s, Twitter 45s, Facebook 1m, YouTube 2m. Engagement spans across social media are generally decreasing, so the shorter the better!
Producing creative and engaging video content is tricky. It’s less daunting once a proper plan is in place. The most important things to remember include: target audience, presentation, video length, platform chosen, timing and budget. To receive engagements, ensure the content is appropriate and has clear CTA’s.